How Curl Warehouse Found New Tools and Insights Through AppStoreResearch
For Shopify founders, discovering apps that truly make running a business easier can be a game-changer. For Samantha Cross, founder of Curl Warehouse, participating in AppStoreResearch has been both an educational and rewarding experience – helping her explore new tools while shaping apps that Shopify merchants love.
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Overview:
Samantha Cross is the owner and CEO of Curl Warehouse, a Shopify store specializing in hair products and accessories for curly and textured hair. Since founding the store in 2019, she has grown it into a trusted destination for customers seeking high-quality, specialized haircare solutions. As a hands-on business owner, Samantha balances running day-to-day operations with exploring tools and apps that improve her workflow and customer experience.
We speak with
Samantha Cross, Owner at Curl Warehouse
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"It’s a great way to learn about new tools and potentially have an impact on end user experience."
Why I joined as a participant
Samantha saw the program as a chance to contribute her insights to app developers and help make their products more user-friendly – while also staying ahead of the latest tools in the Shopify ecosystem.
“I joined AppStoreResearch because I love discovering new tools and being able to influence them so they better serve Shopify merchants like me.”
The experience so far
Participating has given Samantha a front-row seat to the development process, where her feedback on small frustrations or usability issues is genuinely considered. She usually participates in 2–3 sessions per month, scheduling them around her existing business meetings on days she works from home. “It’s easy to fit into my routine, and it feels rewarding knowing that my input is helping shape apps for real business users,” she says.
“I was surprised by how many passionate people are out there building tools that would be useful to a business like mine.”
Other reasons to join
Beyond discovering tools, Samantha highlights the opportunity to make an impact: “Many developers listen to us about the small frustrations that make using an app less than ideal, and I appreciate that they’re considering the user experience and not just the end goal of the app.”
She recommends the platform to anyone with a few extra hours per month or an interest in development, emphasizing how learning about new tools and shaping their functionality can be both fun and valuable.
“Many developers listen to us about the small frustrations that make using an app less than ideal.”
Closing thoughts
For Samantha, AppStoreResearch isn’t just an extra income opportunity – it’s a way to connect with passionate developers, explore innovative tools, and improve the Shopify experience for herself and other merchants.
