Understanding the differences: 1-1 Interview projects vs. Sales call projects

Jonathan Kennedy
Jun 11, 2025
When participating in research and sales opportunities, it's important to know the key differences between a 1-1 Interview Project and a Sales Call Project. Each serves a different purpose, and your role as a participant varies accordingly.
1. 1-1 Interview project (Research call)
Purpose:
A feedback-focused session where you share your opinions, experiences, and insights.
Researchers gather data to improve products, services, or user experiences.
No sales pitch – just open discussions about needs, pain points, and preferences.
Compensation:
Typically starts at $85 for a 30-60 minute session.
Key guidelines:
✅ You don’t need to be a decision-maker – just have relevant experience.
✅ No sales pressure – researchers are there to listen, not sell.
✅ Honest feedback is valued – share your true thoughts without concern for closing a deal.
Best for:
People who enjoy giving feedback and influencing product development.
Those who want a straightforward research conversation without sales elements.
2. Sales call project (Product demo / Sales pitch)
Purpose:
A sales-focused session where a company presents its product/service.
You’ll be pitched a solution and may test a demo.
The goal is to evaluate potential buyers, not just gather feedback.
Compensation:
Higher rewards, starting at $250+ per session.
Key guidelines:
✅ You must be a strong prospect – either a decision-maker or highly influential in purchasing.
✅ No long-term contracts with competing solutions (you should be open to switching).
✅ Engage like a potential buyer – ask about pricing, support, and product roadmaps.
✅ Reply is required – please clearly communicate whether or not you're interested in the product – either during the call or via the project chat. Even if you're not interested, a reply is required. This feedback helps researchers improve and tailor their offerings.
Best for:
Professionals actively looking for new tools in the given category.
Those who can evaluate and potentially purchase the solution (or influence the decision).
Comparison table
Feature | 1-1 Interview (Research) | Sales Call (Product Demo) |
---|---|---|
Purpose | Feedback & research | Sales pitch & product demo |
Compensation | Starts at $85 | Starts at $250+ |
Sales call? | No | Yes (you’ll be pitched) |
Decision-maker required? | No | Yes |
Long-term contracts allowed? | Yes | No (must be open to switching) |
Session type | Discussion & feedback | Demo, pricing talks, negotiation |
Which one should you choose?
If you enjoy giving feedback and don’t want sales pressure → 1-1 Interview Project
If you’re a decision-maker open to new solutions & want higher pay → Sales Call Project
By understanding these differences, you can choose the right projects that match your goals and preferences. Happy participating! 🚀