Understanding the differences: 1-1 Interview projects vs. Sales call projects

Jonathan Kennedy
Jun 11, 2025

When participating in research and sales opportunities, it's important to know the key differences between a 1-1 Interview Project and a Sales Call Project. Each serves a different purpose, and your role as a participant varies accordingly.

1. 1-1 Interview project (Research call)

Purpose:

  • A feedback-focused session where you share your opinions, experiences, and insights.

  • Researchers gather data to improve products, services, or user experiences.

  • No sales pitch – just open discussions about needs, pain points, and preferences.

Compensation:

  • Typically starts at $85 for a 30-60 minute session.

Key guidelines:

You don’t need to be a decision-maker – just have relevant experience.
No sales pressure – researchers are there to listen, not sell.
Honest feedback is valued – share your true thoughts without concern for closing a deal.

Best for:

  • People who enjoy giving feedback and influencing product development.

  • Those who want a straightforward research conversation without sales elements.


2. Sales call project (Product demo / Sales pitch)

Purpose:

  • A sales-focused session where a company presents its product/service.

  • You’ll be pitched a solution and may test a demo.

  • The goal is to evaluate potential buyers, not just gather feedback.

Compensation:

  • Higher rewards, starting at $250+ per session.

Key guidelines:

You must be a strong prospect – either a decision-maker or highly influential in purchasing.
No long-term contracts with competing solutions (you should be open to switching).
Engage like a potential buyer – ask about pricing, support, and product roadmaps.
Reply is required – please clearly communicate whether or not you're interested in the product – either during the call or via the project chat. Even if you're not interested, a reply is required. This feedback helps researchers improve and tailor their offerings.

Best for:

  • Professionals actively looking for new tools in the given category.

  • Those who can evaluate and potentially purchase the solution (or influence the decision).


Comparison table


Feature

1-1 Interview (Research)

Sales Call (Product Demo)

Purpose

Feedback & research

Sales pitch & product demo

Compensation

Starts at $85

Starts at $250+

Sales call?

No

Yes (you’ll be pitched)

Decision-maker required?

No

Yes

Long-term contracts allowed?

Yes

No (must be open to switching)

Session type

Discussion & feedback

Demo, pricing talks, negotiation


Which one should you choose?


  • If you enjoy giving feedback and don’t want sales pressure → 1-1 Interview Project

  • If you’re a decision-maker open to new solutions & want higher pay → Sales Call Project


By understanding these differences, you can choose the right projects that match your goals and preferences. Happy participating! 🚀



Start recruiting today.

Recruit, schedule and pay participants - all in one place.

©2025 AppStoreResearch. All rights reserved.

Start recruiting today.

Recruit, schedule and pay participants - all in one place.

©2025 AppStoreResearch. All rights reserved.

Start recruiting today.

Recruit, schedule and pay participants - all in one place.

©2025 AppStoreResearch. All rights reserved.

Start recruiting today.

Recruit, schedule and pay participants - all in one place.

©2025 AppStoreResearch. All rights reserved.