AppStoreResearch makes it easier than ever to connect with participants for 1:1 user research interviews via video calls. To help you understand the costs involved, this article breaks down the pricing structure, covering incentives, recruitment fees, and how different plans work. Let’s dive in!

What does payment include?

Your payment for 1:1 interviews includes two components: 

1. Participant Incentive - A reward given to participants for their time.

2. Recruitment Fee - The cost of using AppStoreResearch to connect with vetted participants.

Participant Incentive

The incentive compensates participants for their time and helps ensure you attract high-quality candidates. Here’s a quick overview:

- Minimum Incentive: $85 per call (no maximum limit).

- Higher Incentives: Offer more competitive rates to attract excellent candidates and fill project slots faster.

- Payment Timing: Incentives are paid only after a completed call.

Note: Researchers are not charged for calls that are canceled, no-shows, or deemed not a match.

Recruitment fee

The recruitment fee (or recruitment credit) is the cost of finding and connecting with qualified participants. The pricing and payment schedule depend on your chosen plan. Let’s break down the options:

Pay-As-You-Go Plan

- Recruitment credit price: $65 per call.

- When you pay: After each completed call (paid alongside the incentive).

- Limitations: 

  - Only 1 active project at a time.

  - You receive up to 2x the number of slots in applications. For instance, if you need 5 participants, you get 10 applications to choose from.

  - No access to the participant database.

This plan is ideal for those running occasional or smaller-scale research projects.

Pro Plan

Our most popular option for teams conducting research on an ongoing basis.

Monthly Pro plan

• $275 billed monthly

• 5 recruitment credits ($55 each)

• Allows up to 3 active projects

• Get 6x more applicants per slot

Quarterly Pro plan

• $750 billed quarterly

• 15 recruitment credits ($50 each)

• Includes access to our participant database

• Same project and applicant benefits

Yearly Pro plan

• $2580 billed yearly

• 60 recruitment credits ($43 each)

• Unused credits roll over

• All Pro features included

Plus Plan

Designed for research teams running multiple studies simultaneously.

Monthly Plus plan

• $630 billed monthly

• 12 recruitment credits ($52.5 each)

• Allows unlimited active projects

• Get 6x more applicants per slot

Quarterly Plus plan

• $1620 billed quarterly

• 36 recruitment credits ($45 each)

• Includes access to our participant database

• Same project and applicant benefits

Yearly Plus plan

• $5940 billed yearly

• 144 recruitment credits ($40 each)

• Unused credits roll over

• All Plus features included

How to save on the admin fee

Opting for the Pro and Plus plans not only reduces the cost per recruitment credit but also offers other advantages, such as handling multiple projects and receiving more participant applications.

Custom needs

If you have unique requirements or projects that go beyond the standard plans, reach out to our team to discuss custom pricing options tailored to your goals.

Conclusion

AppStoreResearch’s flexible pricing structure ensures you only pay for successful calls, with options to suit every research need. Whether you’re running a small one-off project or managing a larger study, we have the plan to support your goals.

Ready to get started with your next round of user interviews? Our team is happy to answer any questions you might have about choosing the perfect plan for your research goals.

Learn the process in case of not a fit, canceled, or no-show calls.