Supermoon’s Game Changer: Saving money while spotting trends for their AI product
Discover how app store research revamped Supermoon's research process, helping them identify ideal customer profile deeply embedded in e-commerce. This approach allowed them to make dozens of calls while saving both time and money.
"Thanks to app store research, we've been able to dive deeper into the trends behind the feature requests we get. This has helped us prioritize features and make product improvements that truly matter to our audience."
We speek with
Emily Hughes, Marketing Manager, Supermoon
Supermoon began using app store research to link up with Shopify merchants to test their support platform and provide feedback.
We started using app store research to connect with Shopify merchants who could test out our customer support platform and give us feedback on the UI, features and integrations that they would need, and also to receive ideas and feedback from people who are so deeply integrated into the e-commerce space.
"Before finding app store research, we primarily ran social ads and email campaigns to set up research calls. We ran into so many no shows and the quality of the feedback was not impressive."
Solution
When someone told us about app store research and we began to use it, we were immediately impressed with the way it was set up. Being able to qualify leads before deciding to pay and talk with them was HUGE.
"We have had dozens of calls and they have all been worth the money."
Key Advantages of app store research
app store research makes a big difference when it comes to qualifying leads and saving money.
One of the biggest perks is that it helps you focus on the right leads – the ones that really matter. Instead of wasting time and resources on prospects that aren’t a good fit, you can zero in on those most likely to convert. This way, you’re not only working smarter but also making the most out of your budget.
"With app store research, you’re not just getting better leads – you’re setting your business up to save money and grow smarter, making it a win-win all around."
Results
We've been able to find lots of trends in the types of feature requests we receive, and even connect with agencies who want to partner to help us in finding potential users and beta testers.
Thanks to app store research, we've been able to dive deeper into the trends behind the feature requests we get, giving us a much clearer picture of what our users are really looking for.
This has helped us prioritize features and make product improvements that truly matter to our audience. But it doesn’t stop there – we've also connected with several agencies that want to partner with us.
These partnerships have been a game-changer, helping us reach new potential users and find beta testers more easily. By working together, we're getting valuable feedback that allows us to fine-tune our product and make sure we're always meeting user needs.
