Skipping cold outreach, MobiLoud secured 190+ calls with ideal client profile, while saving 5 hours weekly

Find out how AppStoreResearch gave MobiLoud access to a central database of decision-makers, making it easier to find the right participants and build trust.

Completed Projects

12

12

Completed Calls

193

193

Hours Saved

4k+

4k+

Overview:

MobiLoud is a full-service way for brands to launch mobile apps to build stronger customer relationships and drive more revenue from their best customers.

We speak with

Nihal Mandanna, Product Manager at MobiLoud
193 completed calls

"We now have access to a central database of vetted decision-makers, enabling us to screen and select ideal participants easily. This has helped us build trust with our ICP, which is challenging on other channels."

The Challenge

We had three main goals with our research: 

1. Understand what options brands consider when building their mobile apps.

2. If they already have a mobile app, what issues are they running into with their current provider.

3. Get feedback on our approach and whether it's a better fit for merchant workflows.

Prior to this, we tried getting feedback through cold outreach. While we had some success, it was difficult to cut through the noise and get more than a few calls booked with our ideal customer profile per month.

"We were likely spending 5 hours per week just in list cleaning, copy drafting and cold outreach setup."
The Solution

The main benefits of using AppStoreResearch have been: 

1. A user-friendly database of verified eCommerce brands and agency professionals.

2. An easy way to screen and select only good fit participants. 

3. Build a level of trust with our ideal customer profile that's hard to achieve on other channels. 

4. While research and feedback have been the main goals of our calls, we have also closed a few opportunities in the process. 

5. We spend more time now on improving our discovery and insight gathering process vs getting calls booked in the first place.

Key Advantages of AppStoreResearch

We now have access to a central database of vetted decision-makers, enabling us to screen and select ideal participants easily. This has helped us build trust with our ideal customer profile, which is challenging on other channels.

The Results

A few key insights we've gained about our product: 

1. The need for what we offer isn't as obvious as we thought.

2. We have a better understanding of our differentiated value vs competitors in the space.

3. We understand our VOC better letting us tailor our messaging to better resonate with our target audience.

"Overall, ASR has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."

Make AppStoreResearch your home for user research

Make AppStoreResearch your home for user research

Make AppStoreResearch your home for user research

Other case studies:

How Supermoon used qualifying 
leads to save money and discovered 
plenty of trends in the types of features for their product

Find out how AppStoreResearch gave MobiLoud access to a central database of decision-makers, making it easier to find the right participants and build trust.

We speak with

Emily Hughes, CEO at Supermoon
168 completed calls

How Supermoon used qualifying 
leads to save money and discovered 
plenty of trends in the types of features for their product

Find out how AppStoreResearch gave MobiLoud access to a central database of decision-makers, making it easier to find the right participants and build trust.

We speak with

Emily Hughes, CEO at Supermoon
168 completed calls

How Supermoon used qualifying 
leads to save money and discovered 
plenty of trends in the types of features for their product

Find out how AppStoreResearch gave MobiLoud access to a central database of decision-makers, making it easier to find the right participants and build trust.

We speak with

Emily Hughes, CEO at Supermoon
168 completed calls

How Supermoon used qualifying 
leads to save money and discovered 
plenty of trends in the types of features for their product

Find out how AppStoreResearch gave MobiLoud access to a central database of decision-makers, making it easier to find the right participants and build trust.

We speak with

Emily Hughes, CEO at Supermoon
168 completed calls

How Tresl,Inc. made over 30 calls to validate their direction and fine-tune their product to better serve their ICP

Find out how AppStoreResearch helped Tresl get fresh perspectives and honest feedback from people who hadn't tried their product, helping them validate their ideas and roadmap.

We speak with

John Chao, Founder at Tresl,Inc
32 completed calls

How Tresl,Inc. made over 30 calls to validate their direction and fine-tune their product to better serve their ICP

Find out how AppStoreResearch helped Tresl get fresh perspectives and honest feedback from people who hadn't tried their product, helping them validate their ideas and roadmap.

We speak with

John Chao, Founder at Tresl,Inc
32 completed calls

How Tresl,Inc. made over 30 calls to validate their direction and fine-tune their product to better serve their ICP

Find out how AppStoreResearch helped Tresl get fresh perspectives and honest feedback from people who hadn't tried their product, helping them validate their ideas and roadmap.

We speak with

John Chao, Founder at Tresl,Inc
32 completed calls

How Tresl,Inc. made over 30 calls to validate their direction and fine-tune their product to better serve their ICP

Find out how AppStoreResearch helped Tresl get fresh perspectives and honest feedback from people who hadn't tried their product, helping them validate their ideas and roadmap.

We speak with

John Chao, Founder at Tresl,Inc
32 completed calls

How ConvertWise figured out their ICP for their products when they were just starting out

Discover how AppStoreResearch helped ConvertWise nail down their ICP for their products when they just began.

We speak with

Apurva Chawla, Product Manager at ConvertWise
5 completed calls

How ConvertWise figured out their ICP for their products when they were just starting out

Discover how AppStoreResearch helped ConvertWise nail down their ICP for their products when they just began.

We speak with

Apurva Chawla, Product Manager at ConvertWise
5 completed calls

How ConvertWise figured out their ICP for their products when they were just starting out

Discover how AppStoreResearch helped ConvertWise nail down their ICP for their products when they just began.

We speak with

Apurva Chawla, Product Manager at ConvertWise
5 completed calls

How ConvertWise figured out their ICP for their products when they were just starting out

Discover how AppStoreResearch helped ConvertWise nail down their ICP for their products when they just began.

We speak with

Apurva Chawla, Product Manager at ConvertWise
5 completed calls

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