Skipping cold outreach, MobiLoud secured 190+ calls with ideal client profile, while saving 6 hours weekly
Find out how AppStoreResearch gave MobiLoud access to a central database of decision-makers, making it easier to find the right participants and build trust.
"Overall, ASR has been a pleasure to use. While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."
We speek with
Nihal Mandanna, Marketing Manager, MobiLoud
We had three main goals with our research:
Understand what options brands consider when building their mobile apps
If they already have a mobile app, what issues are they running into with their current provider
Get feedback on our approach and whether it's a better fit for merchant workflows
Prior to this, we tried getting feedback through cold outreach. While we had some success, it was difficult to cut through the noise and get more than a few calls booked with our ICP per month.
" We were likely spending 6 hours per week just in list cleaning, copy drafting and cold outreach setup."
Solution
The main benefits of using ASR have been:
Access to a central database of vetted decision makers
An easy way to screen and select only good fit participants
Build a level of trust with our ICP that's hard to achieve on other channels
While research and feedback have been the main goals of our calls, we have also closed a few opportunities in the process
We spend more time now on improving our discovery and insight gathering process vs getting calls booked in the first place
Key Advantages of AppStoreResearch
We now have access to a central database of vetted decision-makers, enabling us to screen and select ideal participants easily. This has helped us build trust with our ICP, which is challenging on other channels.
Results
Overall, ASR has been a pleasure to use.
A few key insights we've gained about our product:
The need for what we offer isn't as obvious as we thought
We have a better understanding of our differentiated value vs competitors in the space
We understand our VOC better letting us tailor our messaging to better resonate with our target audience
"While there are quality of life features missing, the core workflow of finding and connecting with good quality research participants is unmatched from any other platform I've found so far."