Back

How Gigit.ai Tied Early-Adopter Feedback to a +30% Conversion Boost

Gigit.ai, a Sequoia-funded, Harvard-founded startup building AI personalization and conversion tools for Shopify, needed direct feedback from store owners to shape its product and roadmap. Using app store research, Gigit.ai reached vetted Shopify merchants and CRO agencies on demand, completing 14 projects and 92 calls with a 100% Excellent researcher rating – and tying early-adopter feedback to a +30% conversion boost.

14

Completed Projects

14

Completed Projects

92

Completed Sessions

92

Completed Sessions

100%

Participant Quality Score

100%

Participant Quality Score

RELEVANT FOR

Relevant for: early-stage founders validating an AI or CRO product, Shopify app teams shaping a roadmap from merchant feedback, researchers who need access to a specific ICP (store owners, CRO agencies).

CHALLENGE

Why a Hard-to-Reach ICP Was Gigit.ai's Biggest Hurdle

As an early-stage startup, Gigit.ai needed to build the right product for Shopify merchants, which meant talking to store owners and CRO specialists actively working to improve on-site conversions.

Reaching that specific, hard-to-access audience consistently, and getting them to test demos and prototypes and give honest feedback, was the core challenge.

"On top of that, outbound messaging often came across as a "pitch," which wasn’t ideal for finding Shopify sellers willing to collaborate closely and help us shape our product."

SOLUTION

How Gigit.ai Reached Its Exact ICP on Demand

With app store research, Gigit.ai reached its exact ICP on demand: Shopify advanced and Plus store owners, health and beauty brands, large-catalog merchants, and CRO agencies with a track record of driving conversion uplift.

The team used it across the full product journey – early prototype and demo feedback on hyper-personalization concepts, live-app testing of its AI shopping assistant and dynamic personalization widgets, and timely research around peak moments like BFCM.

Being able to screen for exactly the right merchant meant conversations started at the substance of the product instead of qualifying who was on the call.

"Once our product went live, ASR’s early set of believers helped solidify our direction and ensured we were building something that users genuinely wanted."

RESULTS

How Early-Adopter Feedback Drove a +30% Conversion Boost

The feedback directly shaped Gigit.ai's product and roadmap, and early-adopter input was tied to a +30% conversion boost for merchants using the product. Across 14 completed projects and 92 calls, Inez's work as a researcher earned a 100% Excellent rating – turning a hard-to-reach audience into a repeatable source of product insight.

"Being able to reach the exact Shopify merchants we needed — and get honest feedback on our demos – has been invaluable for shaping our product."

FAQ

FAQ

How did Gigit.ai recruit Shopify merchants for user research?

What results did Gigit.ai get from app store research?

What did Gigit.ai use the research for?

Who at Gigit.ai used app store research, and for what?

Open a Free Account

Book a Discovery Call

with our founder

Open a Free Account

Book a Discovery Call

with our founder

Open a Free Account

Book a Discovery Call

with our founder

Open a Free Account

Book a Discovery Call

with our founder

How did Gigit.ai recruit Shopify merchants for user research?

What results did Gigit.ai get from app store research?

What did Gigit.ai use the research for?

Who at Gigit.ai used app store research, and for what?

SOON