Supermoon’s Game Changer: Saving Money While Spotting Trends

Discover how AppStoreResearch revamped Supermoon's research process, helping them identify ICP deeply embedded in e-commerce. This approach allowed them to make dozens of calls while saving both time and money.

We speek with

Emily Hughes, CEO at Supermoon
168 completed calls

"We used to do our content in-house with zero visibility into what works across the industry. Verbatim has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. Working with their team has been a huge win for us."

Supermoon is a customer support software for e-commerce merchants. They offer consolidate social, email, and chat management with the efficiency of AI.
Challenge

Supermoon began using AppStoreResearch to link up with Shopify merchants to test their support platform and provide feedback.

We started using App Store Research to connect with Shopify merchants who could test out our customer support platform and give us feedback on the UI, features and integrations that they would need, and also to receive ideas and feedback from people who are so deeply integrated into the e-commerce space.

Before finding AppStoreResearch, we primarily ran social ads and email campaigns to set up research calls. We ran into so many no shows and the quality of the feedback was not impressive.

"We used to do our content in-house with zero visibility into what works across the industry. Verbatim has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. Working with their team has been a huge win for us."
Solution

When someone told us about AppStoreResearch and we began to use it, we were immediately impressed with the way it was set up. Being able to qualify leads before deciding to pay and talk with them was HUGE. We have had dozens of calls and they have all been worth the money.

"We used to do our content in-house with zero visibility into what works across the industry. Verbatim has brought us an incredible amount of eCommerce expertise, and they’re always testing out new ideas. Working with their team has been a huge win for us."
Main pros of ASR

AppStoreResearch makes a big difference when it comes to qualifying leads and saving money. One of the biggest perks is that it helps you focus on the right leads – the ones that really matter. Instead of wasting time and resources on prospects that aren’t a good fit, you can zero in on those most likely to convert. This way, you’re not only working smarter but also making the most out of your budget.

By cutting out low-quality leads, you’re saving both time and money. It lets you run more efficient campaigns without overspending, which means better results and more profit in the long run. Plus, when you consistently find the right leads, you’re likely to build stronger customer relationships that last, adding even more value to your efforts.

"With AppStoreResearch, you’re not just getting better leads – you’re setting your business up to save money and grow smarter, making it a win-win all around."
Results

We've been able to find lots of trends in the types of feature requests we receive, and even connect with agencies who want to partner to help us in finding potential users and beta testers.

Thanks to AppStoreResearch, we've been able to dive deeper into the trends behind the feature requests we get, giving us a much clearer picture of what our users are really looking for. This has helped us prioritize features and make product improvements that truly matter to our audience. But it doesn’t stop there – we've also connected with several agencies that want to partner with us.

These partnerships have been a game-changer, helping us reach new potential users and find beta testers more easily. By working together, we're getting valuable feedback that allows us to fine-tune our product and make sure we're always meeting user needs.

Overall, it’s been a huge boost for both our development process and our ability to grow with fewer mistakes along the way. In the past, we struggled with this, but after connecting with the right participants through targeted interviews, everything has become smoother and more manageable. It’s made a big difference in how easily we’re able to move forward.