Before starting a project, consider the ideal role your participant should play on a Shopify store. Their role will determine their background and skill set. Are you targeting decision makers or focusing on the day-to-day routine of someone who will use your app to identify their true pain points?

These are the roles we have in participants' dashboards.

• Owner

• Ecommerce Manager

• Operations

• Finance

• Marketing

• Human Resources

• Developer

• Customer Service

• Other

A few key things to note:

• You can pre-select participants based on their role only if you are on Pro or Plus subscription.

• With the Pro and Plus subscription plans, you can easily target multiple roles simultaneously.