What roles can I target on AppStoreResearch?

Jonathan Kennedy
Mar 13, 2024

Before starting a project, consider the ideal role your participant should play on a Shopify store. Their role will determine their background and skill set. Are you targeting decision makers or focusing on the day-to-day routine of someone who will use your app to identify their true pain points?

These are the roles we have in participants' dashboards.

  • Owner

  • Ecommerce Manager

  • Operations

  • Finance

  • Marketing

  • Human Resources

  • Developer

  • Customer Service

  • Other

A few key things to note:

  • You can pre-select participants based on their role only if you are on Pro or Plus subscription.

  • With the Pro and Plus subscription plans, you can easily target multiple roles simultaneously.